POC Ski Helmets & Bike Equipment

POC is a Swedish safety-focused brand founded in 2005 in Stockholm, driven by the mission to reduce injury in gravity sports like skiing and snowboarding. With innovation at its core, POC develops helmets, goggles and protective body gear using bullet-vest inspired materials, advanced impact-absorbing constructions and athlete-led testing. Trusted by ski racers and back-country professionals, POC gear brings elite-level protection without sacrificing style or performance. For skiers who prioritise safety, clarity and durability on-mountain, POC is the go-to partner.